Amazon Advertising (PPC) Management

Advertising is essential for improving product visibility and accelerating sales growth.

Our Amazon PPC management service focuses on building structured advertising campaigns designed to maximise return on ad spend.

Campaign Setup & Structure

We create structured campaigns across multiple advertising types including:
  • Sponsored Products
  • Sponsored Brands
  • Sponsored Display
Campaigns are organised to target relevant keywords, competitor products, and customer search behaviour.

Search Term & Keyword Optimisation

We continuously analyse advertising data to identify:
  • High-performing search terms
  • Underperforming keywords
  • Opportunities for new keyword targeting
Based on this data, we adjust bids, budgets, and targeting to improve efficiency.

Advertising Performance Monitoring

We regularly review key advertising metrics including:
  • ACOS (Advertising Cost of Sales)
  • TACOS (Total Advertising Cost of Sales)
  • Click-through rates
  • Conversion rates
  • Keyword performance
Optimisation decisions are based on these metrics to ensure advertising budgets are used effectively.
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