Case Study

Calzitaly

Calzitaly is an Italian family-owned brand offering premium quality hosiery to its customers since 1960. Calzitaly expanded gradually in Europe and the USA on account of the quality of its hosiery assortment and loyal customer base, and sought to enhance its e-commerce channel to create more brand awareness and access a broader customer base, partnering with Ten Digital to execute on this strategy.

In our day to day we focus on diverse important aspects such as:

  • Defining and optimizing logistics and inventory management
  • Constantly evaluating the market and developing proposals for
    possible new products, as well as retirements
  • Positioning the brand and product within marketplaces
  • Creating, monitoring, and optimizing PPC campaigns
  • 24/7 attention and management of reviews and feedback received
  • Applying and suggesting different tools for marketing and content
    Ten Digital’s continuing work with Calzitaly sums up the perseverance,
    innovation, organization and management that define our culture and
    offering to our clients.

Calzitaly’s footprint on Amazon since Ten Digital’s involvement
has been materially enhanced in just a few months:

  • Enhanced listing and storefront management
    • Annualized Sales Growth > 250%
    • Sessions / Sales Conversion + 65%
    • Storefront Conversion Rate + 60%
  • Improved PPC strategy
    • PPC Impressions Growth > 550%
    • PPC Orders Growth > 700%
    • Advertising Spend / Orders – 45%
  • Optimized inventory management
    • Out-of-Stock Items – 20%
    • Long Term Units Growth + 5%
Ten Digital has been working with Calzitaly over the last year, and together we have vigorously revamped the brand’s sales strategy on Amazon achieving in just a few months year-over-year monthly sales growth of more than 250% and planning Calzitaly’s expansion into multiple other digital marketplaces.
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